Tools and Utilities for Webmasters
Welcome to Online Casino Reviewer’s dedicated space for ‘Tools and Utilities’ which we feel are an asset and major string to the bow for webmasters.
On these pages you will find software and tools which can be used to help rank your site organically within the big search engines such as google.
Not only do we concentrate on SEO Tools, but we also look at software that also examines the landing pages of the sites that you promote. Plus, we also feature on these pages the best Content Management Systems ( CMS ) which you can use to build your site or sites on.
As well as providing you with our thoughts on each and every software application featured on these pages, we also provide links to each and every resource, thus allowing you to try them out for yourself first hand. In most cases by way of a free trial initially.
If you find this resource of use, please feel free to ‘Pay it Forward’ and spread the word among your peers. Additionally if you feel this resource here on OCR is missing a great piece of software that webmasters can use, please let us know. Just send an email to tools @ onlinecasinoreviewer.com
Ok so the recommended Tools and Utilities we have listed on this page are in alphabetical order and not in order of preference.
But, if they were listed in our order of preference, it is very likely Ahrefs would still be up here.
Why? Well quite simply Ahrefs is the proverbial ‘dogs whatsits’ in our opinion. It simply does whatever you want an SEO Suite of Software to do.
From the creation of in-depth site audits, to backlink reports to keyword ranking. Ahrefs covers all of this and more.
Check our our full review of this complete suite of SEO software and find out for yourself if it ticks all your boxes.
One of two site statistic and visitor tracking software applications we feature on these pages, Google Analytics is pretty much a must to have for all web sites.
Providing a wealth of information concerning your visitors, Google Analytics can be configured so you can set up individual campaigns.
As well as being able to view historical statistics, Google Analytics also shows data recorded in real time. So you are able to see who is on your site at that very instance.
The account you use to access Analytics is also used to access Google Webmaster Tools and as such both Analytics and WMT can be linked together. Thus providing you with even more detailed information.
Google Webmaster Tools
Not trying to teach a Grandmother to suck eggs, but as I hope most if not all of you are aware, Google provides tools for webmasters. Called Webmaster Tools.
Referred to as Google Webmaster Tools, this suite of tools and utilities is a must for all webmasters and their site or sites.
Google Webmaster Tools allows webmasters to first and foremost see any notifications from google concerning their site. Including any manual spam actions.
WMT also allows you to submit individual pages to google, change the geo target area and see the current and historical crawl rate of ‘Google Bot’ on their site.
Furthermore WMT also provides the ability to link up with your Google Analytics account for your site, thus providing even more detailed information for analysis.
iGaming Directory is a resource provided by Casino City Press, which aims to cover all sites and businesses that operate in the iGaming Space.
This is one site that both operators and affiliates alike should use. Particularly if you want to ensure you keep a march on your competitors.
As well as detailed traffic metrics which are pulled in from resources such as SimilarWeb and Alexa, iGaming Directory also features detailed contact information of all businesses featured.
Affiliates and webmasters who are members of the GPWA Webmaster Forums are also able to access the site. Well worth checking out and bookmarking.
Link Research Tools
Link Research Tools is one of the most expensive products and tools which we feature on these pages, but the price is well worth paying.
We don’t state this glibly, no, Link Research Tools has pretty much saved Online Casino Reviewer from a very damaging Negative SEO Attack.
Indeed we could go as far to say that LRT is the equivalent of ‘The A Team‘ when it comes to tackling a ‘Negative SEO’ attack.
If you have ever been hit by the dreaded ‘Penguin’ algorithm, then Link Research Tools is the place to turn to for help.
Yes it is costly, but boy does it work. Developed by renowned SEO Christopher Cemper, a leader and dare we say it, a pioneer in the SEO Community. His LRT product is in our opinion worthy of being called ‘Different Class!”
Majestic SEO is a must have piece of software if you are indeed serious in getting your site to rank, in what is one of the hardest spaces in SEO that is iGaming.
Backlinks, internal linking and your overall linking strategy is still very much a crucial part of ranking, certainly as far as the ‘God’ of search engines that is Google is concerned.
Majestic SEO is used by pretty much all the so called ‘Expert’ iGaming SEO’s and this is no pure coincidence.
But like everything, you get what you pay for. Whereby a monthly outlay on Majestic SEO should seriously be factored into your ongoing costs to run a successful affiliate portal. Whether you are working in iGaming or indeed another industry.
If you want organic traffic, then the investment in Majestic SEO should be a very serious consideration.
Moz is an extremely well used SEO suite of software tools and utilities developed by a legend in the SEO Community, Seattle based Rand Fishkin.
I first came across Rand back in 2004 on the forums on SEO Chat where he was a moderator and very respected member.
Shortly afterwards, Moz was born with the company having been incorporated in the same year. Moz provides in-depth analytical software, with link analysis forming a great part of what the product does.
Rand Fishkin is highly regarded among SEOs across all industries and his Moz software is used by thousands of SEOs and site owners.
Knowing that your affiliate links are active and still working is so important for webmasters and this is where Rightlander comes into it’s own.
Developed by award winning affiliate Ian Sims who also moderates on the Casinomeister Forum. Simmo as he is known, has come up with a quality tool in the form of Rightlander.
It’s all very well having the most in-depth casino bonus comparison guide out of all the portals on the internet.
But if your affiliate links are broken, then you will be losing out, potentially big time. This is where Rightlander comes into it’s own and solves this problem for you.
SEMrush is in a nutshell an all in one web based utility and suite of tools to keep an eye on your on page and off page SEO.
Here at Online Casino Reviewer we have tried all the main SEO utility suites, but we always come back to SEMrush.
Not only does SEMrush provides indepth ranking reports, but it also keeps an eye on your backlink profile. Enabling you to run numerous reports on not only your own site or sites, but also on your competitors sites as well.
With real time live data, if you are a serious webmaster you cannot afford to be without SEMrush.
TDN – The Domain Name
If you are now of the view that links are no longer regarded by the likes of Google as the ‘Holy Grail’ of SEO, then please think again.
Yes Google has come out with updates to their algorithm to stop SEO’s and webmasters from ‘gaming’ the serps when it comes to backlinks. But ladies and gentlemen, links are still the number one factor taken into consideration when it comes to ranking your site in Google.
Everyone knows acquiring decent natural relevant links can be hard, but this is where TDN – The Domain Name comes in.
We take a look at what TDN actually does and provides you with, but not only that, we speak with Jason Duke one of it’s creators and also a highly regarded iGaming SEO in his own right.
TDN – The Domain Name
WebCEO has been around for a lifetime as far as the internet goes, having been launched way back in 2001. Just one year after Dave Sawyer from Online Casino Reviewer entered the iGaming industry.
Regarded as one of the best seo software suites around and used by established casino portals such as Casinomeister, WebCEO is well worth checking out.
With a whole host of tools and utilities at your fingertips, WebCEO with it’s competitive pricing can really assist iGaming Affiliates in standing out from the crowd when it comes to ranking in google.
Wordfence – WordPress Security Plugin
Any webmaster that utilises WordPress as their CMS ( Content Management System ) has to install the Wordfence Plugin.
Wordfence comes in two forms. The first one being a light free to use version, which provides you with protection against ‘Brute Force Attacks’.
The second in the form of Wordfence Premium unlocking a whole host of tools and utilities to ensure your site is as bullet proof as it can possibly be.
Options available in the premium paid for version, include country blocking, 2 factor authentication and a whole lot more!