ITV and William Hill have announced a new broadcast and online partnership for 2010 which will see viewers of sport on ITV and ITV.com benefit from exclusive offers through a bespoke promotional site ITV.com/williamhill.

The on-air creative campaign, which launched during the FA Cup fifth round, was negotiated by ITV Commercial directly with the interactive division of William Hill plc and will drive consumers to the promotional site.

Henry Birch, Chief executive of William Hill Online said: "We're delighted to be working in partnership with ITV and bringing our sports betting product, particularly in-play betting, to a wider audience" Steve Chambers, Key Account Director, ITV Commercial said:

 "As the home of free-to-air live football in the UK ITV is a natural brand fit with William Hill. We are really excited about partnering with the UK's top online bookmaker."

Published: 23rd February 2010