A deal signed late last year between sports betting white label provider OddsMatrix and Betwize (see previous InfoPowa report) came to fruition this week with the launch of a full service sports book.

The range of betting products furnished to Betwize.com includes Oddsmatrix, GamMatrix, BanaMatrix and a NetEnt casino.

BetWize will be using the BanaMatrix banner creation and marketing tool particularly in order to increase player acquisition ahead of the football World Cup taking place mid-year in South Africa.

Published: 23rd February 2010