The British mobile gaming and betting content provider Cellectivity Limited has entered into a supply agreement with Plus-Five, a subsidiary of AliQuantum Gaming Limited, for mobile and web games under its Bet2Go brand.

The deal will allow Bet2Go to offer users a range of poker, bingo, casino and slot games to supplement its sportsbetting service. In terms of the agreement, Cellectivity will launch a real-cash multi-player mobile poker service soon alongside casino and roulette games for several of the UK’s top mobile networks.

“We have been planning to expand the Bet2Go brand, which is now firmly established in the UK, for a long time now and to finally be in a position to do so is very exciting indeed,” said Marcel Puyk, Chief Executive Officer for Cellectivity.

“Bet2Go customers will no longer have to register with multiple suppliers to get the full gaming experience as they can now get everything direct from Bet2Go. “The launch of a new mobile poker application for real-money play is particularly exciting as there is no comparable service operating at this time.

“We are delighted to be working together with AliQuantum to offer these services and expect to announce further deals in the future.“ The existing Bet2Go sportsbetting application allows punters to compare prices and place bets across a range of the UK’s leading bookmakers including Ladbrokes, Blue Square, Paddy Power, SkyBet, BoyleSports, Victor Chandler and SportingBet while William Hill is set to launch the service shortly.

In addition, customers are able to place bets on a combination of outcomes since the launch of the application’s multiple betting service in June. “The relationship between Cellectivity and Plus-Five/AliQuantum will enable us to further expand our service with an increase in ‘white-labelling’,” said Andy Jones, Chief Executive Officer for AliQuantum.

“This creates a greater potential for not only Bet2Go to grow to a much wider and more diverse audience but also to offer these services to the online gambling market and enable any online casino or bookmaker to add a mobile channel effectively, quickly and economically in order to benefit from the expected growth in mobile wagering.”

Published: 13th November 2009