The online and interactive gambling component in January 2010's International Gaming Expo, ICEi in London appears to be attracting a solid response from online gambling companies.

Organisers Clarion Gaming report that the event already has already seen no fewer than 44 companies from 20 jurisdictions confirming show debuts at ICEi.

The newcomers will join a wide range of blue chip brands in remote gaming at Earls Court, taking the latest ICEi roster to 101 exhibitors, compared to 99 exhibitors in 2009.