Calvin Ayre's latest online gambling industry venture - his Bodog brand franchising initiative - has opened a central press office in London, UK.

Former Everest Gaming European PR chief Ed Pownall has been appointed to head the team, bringing to the position his wide experience with Everest, Blue Square, Skybet and JackpotJoy online gambling companies over the past decade.

"London is the business centre of the gaming industry and so it makes sense to position our global press office there. Equally this way we can now look to provide the media with one point of contact for all inquiries about the Bodog brand," said Ayre this week.

Commenting on his new position, Pownall said: "From PR perspective working for Bodog represents a huge challenge but also an unrestricted creativity few other companies can offer. On a personal level the brand stands for entertainment at every level of the business - both internally and customer facing - and I am excited about the 'work hard, play hard' attitude the company has built itself on."

Published: 13th November 2009