11th January 05

Boss Media and Littlewoods Gaming have signed an agreement to provide an Online Casino & Online Poker Room for Littlewoods Bet Direct Internet Gaming Site. Littlewoods Gaming provides betting and gaming opportunities to over a million customers, and strives to be in the forefront when it comes to using new technology and new channels of distribution to bring more games to more players in the home.

Boss Media is to supply a casino system with GBP sterling as the base currency. The casino will be available in both a download and in a web-based version. The poker room element will link into the existing Boss Poker network community. Existing Bet Direct punters will be able to log in and play both casino and poker games using their present playing account.

"When looking to develop the casino and poker products for Bet Direct we were conscious that the products needed to utilize the existing account offered on the Bet Direct Sportsbook. Boss Media have proven expertise in this area and this coupled with their excellent product offering made them the natural choice," says Phil Kissane, Director of Internet Gaming at Littlewoods Gaming.

Littlewoods Poker Room will be run under betdirect.com and will form part of the International Poker Network which is headed up by St Minver who are licensed and registered on the Rock of Gibraltar.