It is reported today in the UK newspaper The Times
that Hilton are considering selling off Ladbrokes,
which will allow the UK Gambling Heavyweight and world's
largest bookmaker to enter the American Online Casino and
Poker Market.
Ladbrokes which operates the majority of it's eGaming Business offshore in Gibraltar, has been unable to
target the American Market, due to it's ties with Hilton,
who have business interests in the United States.
If the speculated demerger occurs, this will allow Ladbrokes
as a separate entity with no business interests in North
America to be able to target the Lucrative US Online Gaming
Market. Ladbrokes who run Europe's Largest and most
popular Poker Room in Ladbrokes Poker, which is not
part of any poker network, would be able to capitalise on
their world leading brand and poker product, attracting many
thousands of US Poker Players onto their site.
In addition Ladbrokes is
understood to be weighing up a bid for Rank Group, the £2.5
billion owner of Mecca Bingo and Grosvenor Casinos, once its
proposed demerger from Hilton’s hotel arm is completed.
The speculation comes after an announcement
yesterday that Hilton Group, which owns the rights to the
Hilton name outside the United States, is in talks to sell
its hotel business to America’s Hilton Hotels Corporation (HHC)
for an estimated £3.6 billion. In a statement, Hilton
Group said: “The board confirms that it has received an
indicative offer from Hilton Hotels Corporation, which it is
currently evaluating. Discussions are ongoing and are
subject to the resolution of a number of issues.”
The deal, which would reunify the Hilton brand after a
41-year separation, is expected to take several weeks of due
diligence as the two sides work through the complexities of
stitching the two businesses back together.
Shares in Hilton Group jumped by 40¾p
to 345½p as the market welcomed the prospect of the return
of a significant proportion of the proceeds to shareholders,
who would retain ownership of a quoted Ladbrokes.
The recent acquisition of Coral Eurobet by Gala, the casino
and bingo operator, has created a gambling behemoth
combining betting shops, bingo clubs and casinos, and buying
Rank would turn Ladbrokes into a very similar
company. Shares in Rank climbed 5¼p to 294p yesterday.
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